According to research done by PewInternet “Women are catching up to men in most measures of online life. Men like the internet for the experiences it offers, while women like it for the human connections it promotes.”
Do you believe that? I certainly do.
It is my belief that women are taking over. What exactly are we taking over, we will see in the year to come.. However, women are hitting the internet in droves and we seem to be ignored in terms of making the money. On the contrary, according to PackagedFacts.com, “women responsible for $55 billion of technology purchases yearly.” That’s a lot of pda’s and notebooks.
PewInternet.com’s research may be a little off point because it goes on to state that women are last when it comes to testing out the newest techie gadget and we are also last in terms of the intensity of which we pursue internet activities. If women are spending $55 billion, and we are last, then what the heck are men spending?
On the contrary, PewInternet’s research has showed that women on the web are seeking more personal connections with their web experiences.
What exactly does that mean and why should we women care what they say?
Well, let me first state that this is a no-brainer. I mean, women think differently, we make decisions differently, we have a different sense of humor, and most importantly, what appeals to us is different.
Doesn’t it make perfect sense that women on the web would approach it differently? Women are nurturing and gentle creatures (well, some of us). We are passionate and driven things that just don’t appeal to men. For example, I love to turn on some light jazz, light the candles and get in a tub full of the bubbly. It just makes me feel all soft and pink. I am sure that the majority of men on this planet can’t appreciate that simple moment the way we do.
With that said, it’s no wonder we seek connections or shall we say a bit of intimacy on the web. That is a gift that we have and we are naturally gonna use it.
What I’m leading to here is the fact that you, ladies, are in the right place and the right time. Just look at the statistics. Do you think that the major players in game will be trying to get some of your pocket change? HECK YEAH! They want our money and they are beginning to realize the power of the female dollar. I say make them work hard for it. Don’t just open up. (No pun intended.)
Women are making major decisions with major cash in hand. It is my belief that we too, should be the ones not only spending but raking in the dough. Hence, ProfitableSistas.com. Let’s make this happen.