An Opt-in is simply a subscriber who has agreed to get your messages.
There’s a few different ways to verify whether or not you’ve agreed to get mail from someone. Let’s say for te sake of argument that you just have to have my book that featured on the top right hand side of this page. When you enter your name and email address into that form, you will almost instantly get an email from me that asks you to please verify that you agree to receive information from profitablesistas.com.
Once you click on the link in that first email, you have opted in to my lists of subscribers (or I have a new opt-in.) For internet marketers, this is a must with all the spam laws and crazies out there.
In short, you will have agreed to receive mail from me, in addition to the book I promised, and any further communications that I think you may be interested in. I will then send you the book I promised and hope that you will follow my lead on other juicy tidbits of information.
Now, remember I talked about lists and list building. Well, these are the people on you lists who have agreed to receive you juicy information. As an internet marketer you’ll want to offer something in exchange for providing that value in email address and name. Your autoresponder will handle all of the details of your subscribers opting in and out of you subscriber list.
There’s another lesson to be learned here. At the bottom of every email you receive from any internet marketer should have a link to opt-out. Opt-out is the opposite from opt-in. If you click the opt-out link in any email, you will be , in essence, saying “I don’t wish to receive any further communication from this internet marketer.”
I hope you enjoyed this lesson. Now ladies on to list building your list of opt-in’s!