The Internet offers many opportunities for people to make money by selling other people’s products and earning a commission on sales. This is most commonly done by promoting affiliate products with a Internet home business, on a blog, or through e-mail marketing campaigns. The beauty of this method is that it allows people who have no product of their own to set up an Internet home business very easily.
However, while a lot of people are making a lot of money out of affiliate affiliate marketing, it is also true to say that many people who try it end up losing money. So let’s have a look at the mistakes that some people make, and consider what a successful Internet affiliate marketing sales strategy consists of.
One mistake that many people make is to believe that all they have to do is put the affiliate company links, generic ads and banner ads on their website and sales will follow. This is far from the truth.
If your website looks like a glorified ad, people leave it very quickly. Worse still, if your website is full of banners and cool graphics, it may take too long to download and people will leave before it has completely downloaded without even having seen the site. What people want is information, so instead of posting ads, post informed product reviews in a format that is easy on the eye.
Make sure your page downloads quickly and performs a single function, i.e. gives valuable information about a particular product or service. Now, if you provide a link through to the product sales page, you will be directing someone to it with a more positive frame of mind after having read your review and learnt about the benefits of the product and how it can help them without anybody having tried to sell it to them.
Another mistake that many people make is that they offer too many products that are often not clearly related. Because it is so easy to join affiliates programs and promote them on your website, some people end up promoting far too many products and products that are often unrelated to each other in any clear way.
The reason for this is that people often choose products first instead of identifying the market first. It is a much better idea to identify a potentially lucrative niche market and then find products suitable for it.
The third mistake many people make is that they do not work hard enough on building a mailing list of prospects. If you’re not building a list, you’re not really building your business. Although many people focus on selling products on their website, actually more sales are generated through e-mail posted to a list of subscribers. Not so many people are willing to buy products from a website on their first visit. But there is much less resistance to the idea of subscribing to a free newsletter, especially if you are giving away an attractive free product such as an e-book or special report together with the subscription.
When people opt in to your mailing list, they are giving you permission to contact them by e- mail. That does not mean that they want to be bombarded by sales messages from you several times a day. Again what people are looking for is useful information. If you can supply that need for your niche market, then when you do recommend a product there will be much less resistance to the idea of purchasing because the recommendation will be seen as coming from a reputable, knowledgeable source. This is how the principle of giving first to receive later works. Don’t try to sell from the beginning. First you must establish a relationship and build trust. The best way to do that is to give useful information.
Of course, becoming a source of reliable information to your niche market takes work. You will need to read and research and then you will need to write good copy. This takes effort, and here we hit against one of the biggest mistakes that affiliate marketers can make, which is to suppose that affiliate marketing is just a kind of hobby that does not require much work. Affiliate marketing has many great benefits, including the freedom of working from home on the Internet, but to make it work you need to work it as a serious business and avoid the mistakes that I have outlined in this article.
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