Having a good strategy is essential to long term profit. Sure, you can launch a product or website without a strategy and have some short term success . However, if you want to be profitable in the long run and have a business that keeps growing , it’s important to have a multi-pronged marketing strategy. Keep reading to learn about the various parts of a unbeatable marketing strategy.
Search Engine Optimization (SEO)
For a business to grow over the long run, getting ranked in the search engines is important . Getting this handled can bring you lots of traffic without you having to continually invest in it.
The most important piece of SEO is getting backlinks, which is why this is a long term strategy. Trying to get ranked #1 over the course of a week is completely unrealistic . On the other hand, it is quite realistic to try and get a top 5 ranking between three to six months.
Pay Per Click (PPC)
A lot of highly successful web businesses are launched through Pay Per Click marketing . If you can get your PPC sorted out, this will be a great source of ongoing traffic for you.
The first piece to look at is Google AdWords. After you get AdWords sorted out, then move on to other search marketing networks.
Once you know what a click is worth to you, you can even consider gettingbanner ads on high traffic websites in similar niches. You can often drive a whole lot of buyersusing this method.
Social Media Marketing
Websites like Digg or StumbleUpon should be part of your overall marketing strategy. Getting to the front page of Digg for example can bring so much traffic all at once that your servers may crash.
Social media is a great way to get the attention of webmasters and bloggers.
Blog Marketing Strategy
Even big companies like American Express, Burger King and Google have gotten involved with blogging. In fact, Google has multiple blogs now.
Blog marketing is a great way to build a relationship with your customers. Building a relationship helps to increase sale because of better use interaction.
Blogging is in many ways the future of the internet. Get acquainted with blogging and consider starting a blog for your company’s long term success.
Articles and Press Releases
Another important piece of your long term marketing strategy may be articles and press releases.
Article marketing is a powerful way to drive traffic online. The secret is to not just submit articles to directories, but to contact other sites and offer to write unique articles or give them articles to put up. They get free content and you get a back link.
Press releases are a great way to get your content out there, especially if you have something newsworthy to say. Get used to sending free press releases; and if something very newsworthy comes up consider paying the $300-$500 for sending out a professional press release.
Your Marketing Target Market Strategy
A good marketing strategy will implement a many pronged approach to generating traffic and sales. The methods mentioned here are some of the most popular ways to generate traffic. Create your own marketing plan and decide how you plan on bringing in more customers!
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