In the last post we talked about how to optimize your blog to rank well for search results of certain keywords that you are targeting. But there is sad news; this will only help your ranking in only very minor ways. Nevertheless, DO NOT skip this step as every little bit is vital when you’re competing for search engine rankings!
Next is off-page Search Engine Optimization. That is, factors that are not on your blog but affect your search engine rankings very greatly. There are a lot of off-page factors, but we shall study them one by one. The first and most obvious one is the number of links to your blog. As a general rule of thumb, the more links to your blog, the more the search engines think you are an authority in that same niche and hence the higher they rank you.
However, be cautious to observe the quality of the links. For example, a thousand links from totally irrelevant sites like online games sites would not help at all because your blog is about how to make money with Google AdSense. In contrast, a single link from a highly resourceful site about how to make money with Google Adsense will get the search engines crawling about your blog like the Feds storming a crack den… Anyway, the most cost effective way of getting high quality links from authoritative sites is simply to ask for it. If your blog contains high quality content that is original and will provide valuable information to the site’s readers, chances are the webmaster(s) will link to your blog or even write about you!
Let’s observe how we should ask these webmasters of authority to link to your blog. We’re discussing this based on the presumption that your blog is really content rich and offer high quality information to anyone in your niche or topic of discussion. The most viable option would be to send an email directly to the webmaster.
Compose an email to the webmaster of relevant sites (whose email address you shall find on the site). Start by stating how you came across their site (i.e. “looking for how to make money with Google AdSense”, NOT “looking for link partners!”) and how you think their site provides helpful information. Essentially, try to say something really good about their site honestly.
Then, suggest that so-and-so content on your own blog will be a nice complement to their site’s content and vice versa. Put a link on your blog to their site and ask subtly if they might be able to do the same to weld a mutually beneficial relationship between the site and your blog. Along the way, you might observe those who won’t even respond to your email, so forget about them and move on. Remove the links from your blog to their site if they have not responded to your email within two weeks, which is a pretty long wait. Do this the first 30 search results that pops up, and before long you should have quite a few good sites all linking to you.
Achieve your dreams to make money with Google AdSense!
Read how to get free traffic.